In New York, location is everything. The Soho Grand Hotel New York stands right in the pulse of downtown's richest, rawest, and most luxurious locations—an advantageous criss-cross of fashion, industry, culture, and nightlife. Bordered by Houston Street to the north, Canal Street to the south, Broadway and Lafayette Street to the east, and the Hudson River on the west, SoHo is an acronym for South of Houston—and an adjective for high style.

In SoHo it is possible to get away while standing right in the center. Along beautiful cobblestone streets, the best New York City shopping, downtown nightlife, chic restaurants, and fine art galleries offer an intersection of life, luxury, and the latest fashions housed in historic cast-iron buildings lined with glass-bottle sidewalks. The only thing that may be more attractive than the architecture is the people wandering down the streets.